At stitched poetry, we are always getting inspired by the stories we grew up hearing, by the blissful memories etched in our heart and by ideas which arise out of sheer curiosity. Our “Festive Ballad” collection was seeded from the grandeur of the stories of Queen Ahilyabai Holkar.

Festive Ballad features the celebrated Maheshwari fabric in unique silhouettes and styles,yet soaked in a royal aura. The history behind this fabric and origination is as colourful as the ensembles we have crafted. Traditional Maheshwari fabric is made of pure cotton or silk, woven with zari or brocade in varied designs. This special weaving results in subtle hints of gold which makes the fabric glimmer in beautiful ways. This fabric originates from the town of Maheshwar, Madhya Pradesh and it’s beautiful conception dates back to the 18th century.

According to popular folklore, Queen Ahilyabai Holkar called for skilled craftsmen and artisans from Malwa and Surat to design a special saree with 9 yards. These sarees were supposed to be presented to the royal guests and relatives who visited her palace. Some stories also suggest that it was the Queen herself who designed the first saree.

The magnificent glory of forts of Madhya Pradesh played an important role in inspiring the technique, motifs and weaving of this fabric. The beauty of this fabric is accentuated by the fact that each style has a name of its own, which marks its distinctness. There are 5 major categories, which are namely ‘Chandrakala, Baingani Chandrakala, Chandratara, Beli and Parbi. The Chandrakala and Baingani Chandrakala are the plain kind, whereas the Chandratara, Beli and Parbi fall under the striped or checked technique, all of which have been presented in the Festive Ballad collection.

As the time evolved, a lot of innovations have transformed this fabric. Initially, it was only available predominantly in the shades of Maroon, Black, Green and Purple. With modernization and experimentation in Indian fashion, lighter colors along with the use of silver threads have come into use.

Festive Ballad takes its inspiration from the splendour of these tales. The excellence of traditional maheshwari fabric has been infused with all new silhouettes, breaking the common notion that it can only be worn as a saree. Our pristine designs compliment the beauty of this fabric, making it a perfect pink for your special occasions.